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Logos Promote Mission

New Branding for MHA & CARE

The Housing Authority of Monroe (MHA) rebranded spring 2018 with two new logos: Monroe Housing Authority, and CARE Inc., the non-profit corporation of MHA. The Monroe Housing Authority provides Housing, Community and Opportunity.

CARE Inc., was established for the purpose of developing, creating, owning, financing, maintaining and generally providing housing for individuals or families with low or moderate income. 

Each logo features a roof representing the “shelter and safety” MHA offers all residents.

The goal of the new logo designs was to incorporate blue (the favorite color of most Americans) and tie the look of both entities together. The new logos are easily identifiable & easy to read. Importantly, the new logos will be easy to reproduce on a variety of marketing/promotional products to further promote MHA & CARE.

The logo designs were created by Brooks Jeffrey Marketing, Inc. ( and will be used in all marketing and public relations for MHA.

Brooks Jeffrey Marketing, based in Mountain Home, Arkansas, was awarded the contract for the new responsive website. Established in 1984, Brooks Jeffrey Marketing provides integrated marketing solutions: advertising, branding, photography, public relations, promotional items, websites & social media campaigns to businesses, government entities & non-profits throughout the U.S. Brooks Jeffrey offers customized integrated marketing solutions to Housing Authorities. (